Monday, March 16, 2020
Monroe Hospital
Monroe Hospital Montgomery Hospital Statement of Major Issues: Management at Montgomery Hospital has recently recognized the need to redesign operations to survive in a rapidly changing health care environment. A critical issue facing Montgomery is its inability to expand existing facilities to meet ambulatory needs. The hospital is also faced with the uncertainties of it?s patient?s health care insurance coverage. A recent study suggested that alternative delivery systems such as HMO and PPO plans could increase to 50% by 1995.To strengthen the Hospital?s strategic position in the region, the new CEO, James Gainer, believes that the Hospital should concentrate on building alliances with physicians, other health care institutions and appropriate institutions outside of the health care industry. Only through partnerships and associations can the hospital control resources that are used to treat patients and achieve it?s new mission to serve the community through decentralized family care centers.To f acilitate the goal of collaborating with external stakeholders, the hospital needs an information processing system that can combine information across functions and institutions.Montgomery, AlabamaData capture includes service usage, satisfaction and demographics. The current system is not capable of these functions nor can it link case mix and patient flow to cost accounting. In fact, useful marketing information such as patient satisfaction and needs is unavailable or is not fully understood.Alliances with other health care entities and shared patient information are key to reshaping Montgomery?s health care delivery system. Given the new direction of the hospital, the major issues of this case are how to manage external alliances and develop an Information System to support strategic goals within the next two years.History/Background of the Organization: Montgomery is a community hospital that provides basic health care services at it?s 488 bed facility. Under the leadership of CEO, Ed Thompson, the hospital experienced...
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